Dr Andrea Furst

Sport & Exercise Psychologist
CPsychol HCPC Registered
BSc GradDipSocSc(Psych), MPsych(Sport & Exercise) PhD

Dr Andrea Furst can talk under water. To anyone, anywhere. Don’t hold it against her, she also listens and observes. She is one of the world’s leading performance psychologists. She’s based in (but not limited to) London. She’s making psychology matter all over the world.

Her frankness and ethos of practicality have shaped the way the Mental Notes team of psychologists work since she founded the consultancy 20 years ago. She is entirely dedicated to bettering herself and others. Her expertise ranges from individual consultations to observation and intervention at training and competition venues, and presentations or workshop facilitation.

Andrea’s experience working with World and Olympic Champion teams and individuals from a variety of sports has meant she has been ‘in the corner’ for some incredible highs, and some woeful lows. She’s malleable, resilient, honest, and, a high performer.

Specifically, Andrea has been involved in five Olympic and Paralympic Games campaigns (2004, 2008, 2012, 2016, 2020/21), with Great Britain women’s hockey, Australian sailing, sprint canoe-kayak, 100m hurdles, long jump, triathlon, as well as Singapore sailing and swimming. Golf clientele includes professional tour players on several international tours and elite amateurs. Early professional years saw Andrea work as a sport psychologist with the Queensland Academy of Sport (QAS) for golf, tennis, sprint canoe-kayak, and athletics. In more recent years she has worked within the management teams of England men’s rugby and Surrey County Cricket Club. This combined with consulting for English, Singaporean and Australian sporting organisations, schools, private academies and individuals, has provided decades of experience improving performance and mental health, for an enormous range of athletes in team and individual sports.

Her proficiency with seeing results, relationships and behaviours turn around could be likened to the reputation of Mary Poppins – rationalised by her extraordinary swag of professional credentials and an exhaustive number of years touring with teams and individuals.

Andrea has completed a Master of Sport and Exercise Psychology and a Doctorate in Philosophy (PhD) specialising in Sport Psychology (Optimism Training & Golf Performance). She is a member of the British and Australian Psychological Societies (BPS, APS). She is also a registered Sport and Exercise Psychologist with the Psychological Board of Australia for her work within Australia, and a Health and Care Professions Council (HCPC) registered Psychologist and a Chartered Psychologist with the BPS for her work within the United Kingdom.

Andrea’s motivation to work as a sport psychologist with high achievers, predominantly elite athletes, has much to do with her passion for seeing them take their sporting performance to the highest level. As well as practicing skills specific to improving performance, areas that often need addressing in the world of high performance include depression, anxiety, eating disorders, injury rehabilitation, homesickness, and perfectionism. Andrea’s skillset is well equipped to assist all well-being and personal improvement areas. Optimal mental health is an aspiration we can all work towards.

Organisations Andrea has worked with

Mental note:

Get back on track.
Change behaviours and be better.
“Eyes Up!” Dr Andrea Furst
May 18th, 2021

While running might be my ‘therapy’ I can certainly say that it also occasionally results in a wry smile as I pound the pavements and parks throughout the cities and towns I run through.  Traditionally I am a fan of cues to help the mind focus on helpful, productive aspects of endurance runs.  These days, […]

Take Charge of Your Mind Dr Andrea Furst
January 28th, 2021

Here are ten little mental notes that give you insight into the fundamental philosophies that we focus on in our work with people.   1  Treat your mind like a muscle Meaning: You can optimise the way your mind functions through learning about yourself and your mental approach. To make changes to the muscles in your body, […]

Mental Health Awareness Week 2020 Dr Andrea Furst
May 24th, 2020

There’s nothing quite like leaving things to the last minute. The energy that’s created to ‘get it done’ is pretty addictive (those of you who know this feeling will be smiling now). It’s Mental Health Awareness Week. In 2020 it takes place from 18-24 May. The theme is kindness. So, I am going to be […]